An original fruit juice brand concept, called SWEET!
To stand out from the competition, these juices have zero added sugars, no artificial flavors or preservatives, and are never made from concentrate.
My work for this project includes:
• Branding
• Custom fruit Illustrations
• Packaging
• Social Media Campaign
• Merchandise
• Iconography
Catchphrases:
• "Zero added sugars? That's pretty SWEET!"
• "Need a SWEET treat?"
• "We took out all of the bad stuff so you can enjoy the good stuff."
FLAVORS
SOCIAL MEDIA CAMPAIGN
MERCH
SHELF LOCATION
CORE VALUES
